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Showing posts from August, 2020

Milk Truck Marketing

Life’s what you make it, not where you make it. I live in a small town where I grew up and I love living here. More than anything I want my kids to raise their grand-kids here. The challenge with rural community is that everyone thinks you gotta move away to enjoy life. I’ve never believed that, I can go anywhere from here.
 John Dockey is the owner and founder of What’s Up 24/7. He has big dreams for small town America, and restoring this old milk truck is going to help them become a reality. John has served as a City Counselman, Executive Director of the Chamber of Commerce, and Economic Development Director. As he puts it, "He gets rural, and he bleeds ideas." October will mark 35 years of marriage for him and his wife Lisa. He has 6 children, 9 grandchildren, and multiple businesses. I drove out to his house to meet him for an interview about the truck and see the progress he had made so far.


John lives in the quaint town of Alexandria Indiana, population 5,128. I was g…