Why do you need a personal account? For those part of an organization: Anyone that wants to accept various roles in a What'sUp organization (i.e. member, administrator, owner, etc.) will need a personal account. This is also the first step in taking ownership* of an organization on What'sUp 24/7. *Taking ownership means you become an owner of an organization that is listed on whatsup247.com, that you own, but that you did not originally register for. For our end users (patrons looking for events, businesses and attractions): Currently, this means that we will save your search area, based on zip code. Coming soon , this will mean you can access new features that will allow you to create and customize notifications, rsvp to events, follow events and organizations for updates, and more! See How It's Done: Step-by-step Instructions: Start here . Enter your name, email, password and zip code and hit the "create account" button. You are in - welcome to the What's...